Like the emotion of love, the art and science of design are often at a loss for words in describing the shape, form, and function of an inventor’s idea.
Prototyping is the act of transforming your ideas and visions into something tangible that others can interact with. It’s a hands-on method to uncover truths and insights about your product, your potential customers, and your target market.
Entrepreneurship is immersed in ambiguity. This class gives you a safe space to explore the challenges associated with this type of environment. As such, this isn't a sleeper course. It is an intensive, hands-on, bootcamp-style online experience to help you internalize entrepreneurial methods in prototyping and customer validation.
The course will equip you with the tools and insights to quickly build experiments for your hardware, software, and service concepts to gain real customer feedback and initial traction. You will take part in hands-on activities, become familiar with the latest prototyping tools, and leverage the Rapid Innovation Cycle - a process that helps kickstart the development of new and innovative products and services.
Dr. Chris McCoy has taught prototyping to students in top-ranked MBA programs since 2011. Instead of being prescriptive, he will pilot this online course as a series of weekly live sessions to give you the full benefit of his expertise and to learn how to best tailor the material for you!
Week 1: Introduction to the Rapid Innovation Cycle
Meet the Rapid Innovation Cycle (RIC) - a research-based innovation and market-testing framework for developing new products and services. This will give you a lens to analyze your market opportunity and a step-by-step process to ground your work in the coming weeks.
Week 2: Service Prototyping
Many successful companies are driven by their high-quality services and customer experiences. You don't have to open a brick-and-mortar store or visit clients in-person to build a successful service business. Learn how to develop, prototype, and validate a new service without breaking the bank using tools like concierging.
Week 3: Software Prototyping
As the world quickly goes digital, so does the need to develop both quick-and-dirty to life-like software and mobile app prototypes. Learn about the Crazy 8s methodology, the SmartPad and Prototyping on Paper (PoP), and how to measure your product's traction in the unforgiving marketplace.
Week 4: Hardware Prototyping
Go from zero to physical part or prototype at light speed with a variety of low-fidelity to high-fidelity tools. From “office hacking” to “48-hour prototyping," you’ll learn how to build exactly what you need within your time constraints.
Week 5: Global Prototypathon
Now that you've learned the essential tools and concepts, do you believe you have what it takes to develop the next big thing in less than 48 hours? Well, the final week is your chance to prove it in an action-packed, 48-hour global Prototypathon. You’ll be tackling relevant challenges with required prototyping ingredients that are both customer-validation focused and a barometer for your newfound skills.